the algae are very beautiful. they come in blue or red, golden, green. algae could be converted into biofuels... that we could someday run our cars on. in using algae to form biofuels, we're not competing with the food supply. and they absorb co2, so they help solve the greenhouse problem, as well. we're making a big commitment to finding out... just how much algae can help to meet... the fuel demands of the world. i'd say it's taken us for a ride. honestly, what thanks do we owe progress? we're up to our necks in landfill, and down to the wire in resources and climate change is out to get us. that's why progress plays no role inside post shredded wheat. here we put the "no" in innovation. post original shredded wheat is still just the one, simple, honest ingredient which naturally comes with vitamins, minerals and fiber. all we did was make it spoon size. did we go too far?